Reposted from Facebook:
The other day at B&N, the sports shelf prominently displayed the books Alive and 127 Hours. My first thought was, “Cannibalism and self-amputation are not sports.” (I’ve read Alive, and there’s no soccer in it.) But then I figured it out. What better way to subtly convey the message, “It’s dangerous outside! Stay home and read a book!” Brilliant marketing, Barnes and Noble!